I stayed at The Grand (also known as Club Quarters) for 3 days on business. The hotel seems newly remodeled and clean. The staff was very friendly.

Upon check-in, we were offered an "upgrade" for 45 pounds. All this added was a microwave, mini-fridge and tea kettle. In hindsight, it was not worth it.

Our first room had a view of the main street, but too much street noise for my taste. We switched to a room in the back of the hotel, and it was much better for sleeping. The beds were a little hard in both rooms.

Location to Trafalgar Square was good since the hotel has no restaurant or bar. We arrived about 10pm and had limited choices for meals. Most places close by 10pm, with a few open to 11pm.

The hotel does offer a continental breakfast for 18 pounds. We were confused at first because there are no signs that clearly state this. It looks like a complementary spread. Only coffee and tea are free.

My only real complaint was the elevators, or lifts as they call them, require you to insert your room key for any floor. Out of the 6 keys that we had, only 1 worked in the elevator. Other guests we spoke to complained about the same experience. Even to go down to the lobby, one needs to insert key.

Great location and stay! The Grand was clean and accommodating. I'd highly recommend this hotel for anyone on a business or pleasure trip!

I stayed at the Club Quarters in Trafalgar for two weeks while traveling for work. My experience was mixed. The room prices are a pretty good deal for the location.

The pros:
Close to subway (Charing Cross and Embankment)
Close to Covent Garden / Leicester Square (pretty much a good central location in London)
Comfortable bed, sheets, pillows
Clean

The cons may not be an issue for many travelers, but were for me as I travel quite a bit for work and like to be comfortable when away from home. At the time of my visit, there was no restaurant on site. This means no real room service: there is a food delivery service that the hotel recommends where you place your order over the phone and they deliver to the hotel and add the bill to your room charge. But there can be problems with this if your order is wrong (as I experienced); hotel doesn't really help resolve. It is better to eat out or go to Marks & Spencer at Charing Cross. Again, not an issue if you're on vacation and eat out anyway. But if you need room service from time to time, it can be quite frustrating.

I booked a 1 room suite, but when I arrived I was given no a "superior room" that was narrow and dark with a small window. I asked for another and was given the room across the way: more open with a kitchenette, but with a very small window (about 1.5 feet across). I accepted the room, but wondered what happened to my "1 room suite." Reception told me that "they" changed my reservation (not sure who "they" is). I called my work travel group and was told that my reservation was not changed. I read through other Trip Advisor reviews and someone else had the same issue with a 1 room suite where the hotel claimed someone had changed the reservations. It may be that they don't have enough 1 room suites for the demand but continue to advertise them as available and then just put you in a "superior room" when you arrive. Just make sure they adjust your room rate accordingly.

My room did not have an ergonomic chair (as was advertised), but one was brought when I asked for it. Bathroom was clean, but the shower curtain needed changing more often (mildew). I couldn't get wireless service in my room, but there is wired access (ask for a network cable if not already in the room). Internet is complimentary. Elevator was out of order a couple of days. The electricity in the building went out a couple of times. Bring your own shampoo / conditioner, as the one they provide is not very good quality. There is an ice machine and amenity closet on each floor and a purified water machine where you can fill water bottles for drinking. The 1 washer and 1 dryer on the third floor is free, but busy....buy / bring your own laundry detergent. Other reviewers mentioned umbrellas in the rooms, but mine had none. No in-room safe.

Overall, quite decent for the money. But if you're looking for a higher level or service from your hotel, it's best to stay elsewhere.

I was very doubtful of this property based on the great price we obtained on their website. London is expensive and we have visited many times. With the current exchange rate, our usual hotels were closer to $900 a night, so we decided to look elsewhere. Found this one here on Tripadvisor. The location is very convenient to central London (not the West End shopping areas, though.) It's shouting distance to the National Gallery, The London Aquarium and sits in between to very good Tube stops. I would highly recommend this hotel. The only flaw? They forgot to service the room the first day we went out and the room didn't have the right number of towels for three people (hubby, me and daughter.) However, they have a guest supply closet you can get some things from and a spring water fountain and bottles for guests. There is no restaurant for non-club members (this hotel has a club program mostly for business travelers and they receive special privileges.) GREAT space in room for a double sofa bed and a queen size bed, desk, armoire and space to leave luggage and still walk around. Bathroom a bit on the small side, however. Also, ask for a room not facing the street if you need quiet.