Booked this hotel after reading reviews on TripAdvisor. Very happy with our decision. The hotel is in a great location. Just steps from Embankment and Charing Cross tube stations. Hotel lobby is smaller than expected, but the rooms were clean and well kept. Staff seemed nice, but we didn't use them much. Couple of decent restaurants close by, but we walked towards Piccadilly for most of our meals. The kitchy Sherlock Holmes Pub is right across the street. Trafalgar Square is steps away and the bridge leading to the London Eye, with views of Parliament and Big Ben are just down the street.

Room was a bit small, but not by European standards. I would add that this hotel was still in the process of putting in a bar and restaurant, if that's important.

The hotel also has free washer and dryers, which if London hadn't been our first destination, we definitely would have taken advantage of.

I would recommend this hotel to anyone who doesn't mind short walks and making use of the tube, which we did. Although we did pass through Kensington and Hyde Park, which if we go to London again, we may try out. The streets were clean with more restaurants and shops. Again, the tube was so easy to use and so much cheaper than taxis, being a bit away from the attractions woldn't be that big of a deal.

Great location, service, rooms, facilities... I loved this hotel... it made our stay easier, comfortable and enjoyable...

Booked this hotel for the location and reputed business-class experience offered at reasonable prices for London.

Location
Fanstastic location at no.8 northumberland Avenue just off of Trafalgar Square(nearest tube station is Charing Cross).

Rooms & Facilities
Fantastic finish and size with excellent services(free internet with wireless keyboard, flat screen TV, range of gadget connections, network cable, mp3 etc). Bed was very comfy and the bathroom was excellently finished with a real high-end feel to it. There was a complimentary chilled water dispenser in the corridor with a fresh plastic bottle per customer (meant we could take water with us every day we were out in London) and complimentary ice-bucket and ice-dispenser also available.

Staff
Never had much dealing with them apart from when we checked in/out but they were very efficient(we arrived 30mins earlier than the 3pm check-in and there was no hassle in allocating us a room). Maybe them being pitched at the business market means that the perform a functional type person service rather than a more touristy approach to clients?

Breakfast
One tip that I read before going was that as told by the hotel, their continental breakfast was £9.95pp, but we were already armed with the knowledge that if you don't mind eating in a chain pub that there was a Wetherspoons less than 2mins walk away from the hotel.

Recommend
If you don't need a person service and want an excellent hotel to stay in with an amazing location then I'd strongly recommend a visit to them, and I will definitely return to stay with them next time we are in London

We just needed a one night stop at a London hotel, after watching a concert at the O2 arena. The Grand proved to be a great choice, at a central location within walking distance of Waterloo station, and minutes from Leicester Square.

Despite a not so smooth check in, we were pleased with our rooms, a good size for a London hotel, with a clean and modern bathroom. Our friends had a room at the back of the building which got virtualy no natural sunlight, however they commented that they had one of the best nights sleep for a long time! The rooms were nicely furnished, down to the umbrella in the wardrobe!

Its disappointing there is no restaurant, but we had little trouble finding breakfast nearby - and certainly didn't have to pay hotel prices.

In all I would absolutely recommend this 'hotel', at the bottom of the street is the boat stop for direct ferries to the O2, and were able to walk through most of Westminster, Piccadily, leicester Square area with little problem. A great find, for a very reasonable price!